By Connie Murray, Esq.
Small Business Attorney
Jan. 25, 2016
Build the brand. Be the brand. You are the brand. We all know that having a strong brand is important in business. According to brand mastermind maven, Tani Chambers, your brand is the look, feel and consistency of the language your business presents to consumers. After spending your sweat, blood and tears developing a brand that speaks to your ideal client you should commit the same efforts to protecting it. But how do you protect your fabulous brand when you’re just starting out and low on cash? If you are concerned about someone stealing your brand while you’re getting your money right then you should know these three things.
First thing you should know, what some of you probably do know, is protecting your brand is an investment. Not a short term investment but long term. Your registered trademark last as long as it is being used to identify your brand in commerce. It has the potential to speak to consumers for decades. Centuries even. It is your responsibility to plan for longevity and success of your business. There is no need of investing in registering your trademark if you have not taking the time to ensure you have a viable business. This means having a plan, setting goals and taking action. If you have not done this you are not ready to make the investment.
READ THE NEXT TWO THINGS YOU NEED TO KNOW
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